Omni Channel Marketing: Need of the Hour
So what all the buzz is about? What is Omni channel marketing? Well, marketing has always been one of the most important aspect for any company. A well marketed product has a huge customer base. Marketing of one’s product is required to give information about the product, to reach the masses, to capture the market and to leave a mark in its segment. Traditionally, marketing was in the form of multimedia that include television, radio, etc. We have been looking to the hordes of advertisement in newspapers, pamphlets and hoardings. But with the advent of technology, marketing has got an entire new look. Companies are trying their level best to capture the imagination of its customers via several means be it desktop, laptop, digital note books or a mobile phone. Today, people are connected digitally worldwide. And it is very much possible for companies to reach their customer base directly through social media on different platforms. The consumer habit has changed drastically. And brands are trying their level best to know about modern consumer shopping habits by improving their customer engagement techniques.
Gone are the days when we used to spree the local market with limited choices for our need. Today, we have various platforms where we can search hundreds and thousands of different variety for our particular need. Suppose you want to buy a wrist watch, you will go online to search for a perfect design and model. But you won’t make a purchase online as you want to see it physically. You got o brick and mortar showroom to have a look at your chosen piece. But you make a purchase through your mobile app as it was providing your product with a decent discount. This example shows the change in our shopping behavior. An Omni channel marketing takes into account all the platforms and devices that a customer may use for shopping. The companies allow its customers to interact directly with them which enable these companies to deliver an integrated experience for its customers. As different companies have different range of products so they have their own unique Omni channel infrastructure. To develop a strong strategy for this marketing technique a company need to work closely with several departments. As Omni channel retail technology is a new concept, for inspiration you can look up to companies who have already created wonderful Omni channel experience.
Companies practicing Omni channel marketing can boost up their sales for sure. But this comes with a price to pay if not strategically planned. Here your customers are from different parts of the country ordering from online channels, mobile commerce sites or through social retailing. Omni channel inventory management come with its own challenges and problems. Dropping an individual item to the customer’s home address is the biggest challenge in Omni channel retailing. Today’s customer has its own say in how, when and where as far as delivery of the product is concerned.