Marketing To Millennials And Everything You Need To Know About It
Marketing to millennials seems like an easy task because everyone knows that millennials are digital natives and they grew up when it was the peak of technology, mobile devices, internet and most importantly social media. But what if we tell you that a lot of brands out there fail with their strategies when it comes to marketing to the millennials? Yes, you read it right, it’s not an easy task to advertise things to this
generation and no matter what kind of strategy you build, the digital media and the social media must be a part of it.
The Shift In The Viewing Patterns
According to Nielsen there is a great shift in the viewing patterns of millennials, this generation is a little distracted and confused when it comes to the viewing behavior.The major thing to note is that the channel surfing has traditionally demarcated the distraction. Right now less than 2% of the millennials change the channel on TV
when a commercial comes up but if we talk about the older generations you will see that this figure was double and triple in their time. The older generations used to channel surf a lot especially when an advertisement came up. The millennials on the
other hand don’t follow this pattern and this indicates their patience to wait for the ad to end, their interest in watching the commercials and low memorability rate for what they watched earlier. In short, all of this indicated the shift in the viewing pattern and at the end everything points in the direction of the mobile devices. The millennials do
watch the traditional TV’s but while they are doing that, they are also connected with their other electronic devices.
Where You Need To Be
Understand one main thing about millennials that multitasking is the new relaxing for them. This generation just loves to watch TV and scroll down their mobile phones or open new tabs on their laptop all at the same time. Most of the millennials prefer to spend their free time watching and using their TV and other electronic devices. On
the other hand this division of attention can actually be very useful for all the marketers and strategy makers out there because you can now reach out to the millennials through several ways. You can easily divide the brands ad investment and reach out to your people via several mediums. Says https://newswirenext.com/.
Traditional Advertising And How It’s Fading
Millennials focus more on interactivity and experience instead of the hard sell and this is the main reason why traditional advertising is fading away. When it comes to the advertisements and the VOD content, this generation sticks to the videos and watch them especially if they are free and accessible. Millennials respond well to the acknowledgment of their values and the acceptance of ads is an example for it. Says Ed Cal Media Agency.
If you really want to advertise your business to the millennials then you need to start a conversation with them and know their needs and study their behavior. This will help you spark a connection with them and you will have a better understanding of what they want.