6 Great Ideas on How to Engage Your Followers on Social Media
It has come clear that social media marketing is a key ingredient to achieving marketing objectives for small and large businesses. It helps to bring everyone onboard such that you will be able to engage them in an effective manner. There are ways through which you can engage those followers and achieve your brand objectives. They include:
1. Share your inspiration
What inspires you in life? How do you get up every morning chasing after your dream? All that will help to ignite a buzz among your followers. By setting out your inspiration to your followers, you will be able to encourage them to open u and share more ideas on what inspires them. This is how you build your brand and develop a close relationship with your followers and target audience.
2. Tell a success story
How did you get started in your journey? What challenges did you encounter? People love to read about a real-life story of a journey that has turned out to be a success. It helps to inspire others who are in such a situation. It can be about your business or life in general. Whatever the case, you will keep them interested as they contribute and tell their own success stories.
3. Share informative content from other sites
It is good to appreciate good content even though it is from other sites. You do not have to use content that is only from your site. Go through other social media accounts to see what people are interested to read. If it sounds informative and probably a good read for your followers, share it on your page.
4. Be interesting and fun with your posts
Being boring is not an option. On Facebook or Twitter, there are other great and interesting stories people can read. You have to research on emerging issues that relate to what your followers love to read. From there, you can share them. It does not have to be written content but also images and videos. This will keep them interested and thus increase engagement.
5. Praise a team member on social media
If you are running an online store, you will have staff members who offer delivery services on items ordered, process a customer after ordering and others are in the customer service. You have to look for those members of the staff in your e-commerce store who have been impressive all week. Praise them on social media and have your followers join in. This will send a buzz on Facebook and thus entice your fans to tell stories of how they were served by that particular staff member.
6. Share tools and products that you have used before
People love the first-hand review for products and tools. On Facebook, you can take advantage of this and share tool and products you have used before. For example, a recent book you have read. You can send out a question like, this book was an interesting read, who has read it and what are your views? If there are some followers on your Facebook page that have read the book, they will come in to comment. This will ignite a conversation and hence necessary.